Test
Writing
No framework worship.
No polite agreement.
Articles on thinking, strategy, and the assumptions that quietly run both. If you want validation, there are thousands of other blogs for that.
All articles
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AI
A new disclosure label now runs on every article here: AIL, a 0-5 scale for how much AI shaped the wording. Credit to Daniel Miessler, who built it, and a plain account of why it exists on this site now that Ada Byron has a byline.
How an article was written? Unknown.
UNTIL NOW
Every piece here discloses exactly how much AI touched it.
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AI Due Diligence
You can’t tell a good AI vendor from a bad one by asking them, and right now, neither can the law.
In a market this young, trust
HASN'T BEEN EARNED
by anyone yet — only by whoever is willing to check.
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Psychology
A prompt injection worm won’t pick you. It just needs you running the same default as everyone else.
Your AI risk
ISN'T YOURS ALONE
if you installed the same default as everyone else.
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EU AI Act
Anthropic’s new watermarking scheme has people asking whether AI-generated text can be detected. The more useful question, for anyone publishing AI-assisted work, is what happens when it is, and what you can actually show for yourself when it’s your word against a detector. A look at Article 50’s editorial exemption, Germany’s Abmahnung risk, and why the Google Fonts wave is the closest precedent we have.
Article 50 doesn't ask you to
disprove AI
it asks you to show a human reviewed and published it.
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EU AI Act
Under Article 50 of the AI Act, an AI-generated image only needs visible labeling if it depicts a specific, identifiable individual thing (a person, place, or event), looks realistic, and the surrounding context implies a real, documented situation. A generic motif like an AI-generated dandelion falls outside this scope, since it makes no claim to depict a specific, real reference object. Things get harder with photorealistic but fictional depictions of people, where the legal position remains unsettled according to Härting Rechtsanwälte. A four-step test helps sort individual cases.
An AI image needs a label when it
claims one thing
a specific, identifiable thing that could be found in the world.
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AI Due Diligence
A polished AI demo is built to be watched, not to fit your business. Before paying for a bundled AI tool, check what you already have, who built it, where your data lives, and what happens if you cancel or the vendor disappears. Often the actual gap is smaller than the demo makes it look, and cheaper to close on its own.
The loudest launch
IS NOT A SIGNAL
of fit.
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AI Due Diligence
Why “just add AI” is the most expensive sentence in your strategy meeting
Your AI won't crash — it will
hand you
the reddest folder in the room instead of the right one.
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Strategy
The EU AI Act's high-risk deadline just moved from August 2026 to December 2027 — the exact moment most AI vendors get comfortable. Five questions to ask before you sign, drawn from watching this same pattern play out with MiFID II.
Your AI vendor
CAN'T PROVE
the system they resold you complies with Article 11.
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Strategy
Article 4 of the EU AI Act requires AI literacy for all employees, enforced from August 2. The fine is real. The assumption that buying a training programme satisfies it is not.
A training programme is an input.
LITERACY
is the outcome Article 4 actually requires.
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Strategic Opposition
The feeds are full of temperature checks and existential panic. Everyone is asking whether the industry is cooked. That is a fear-shaped question — and fear-shaped questions produce fear-shaped answers. The real question is different, and most people are not asking it.
Smart people rarely fail at
THE ANSWER
they fail at choosing which question to ask.
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Strategic Opposition
Millions of people shared a quote about questioning assumptions — without questioning it. That's not irony. That's a case study.
The quote everyone repeated
NOBODY CHECKED
and it shaped the decision anyway.
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Strategy
I went all in on Etch. The bugs didn't kill it — they diagnosed something deeper. How the most promising WordPress builder led me to an architecture that needs no builder at all.
The bugs were not the problem.
They were the
messenger — pointing at an assumption I had never questioned.
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Psychology
When every room agrees, it usually means something important is being left unsaid. Here's how to tell the difference between genuine clarity and dangerous harmony.
Consensus Is Not Clarity: The Hidden Cost of Strategic Alignment
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Strategy
Every strategy rests on assumptions. The dangerous ones aren't the assumptions you know about — they're the ones you've stopped seeing.
Your strategy feels solid because
nobody tested
the assumptions holding it up.
Reading about assumptions is not the same as finding yours.
A discovery call is where the actual work starts. Come with your most confident strategic position. I'll challenge it.