How I work
The Opposition Methodology
Strategic Opposition is not contrarianism for its own sake. It is a structured methodology for identifying the assumptions running unchallenged — and challenging them systematically, before the market does it for you.
The real problem
Most advisors reinforce your existing thinking. I make it impossible to keep avoiding the real question.
Organizations fail not from external threats, but from internal certainties. Assumptions so deeply embedded they become invisible. Teams mistake consensus for clarity, confuse comfort with competence, and call their blind spots "culture." The problem on the table is almost never the problem. It is a symptom of an assumption no one has thought to question.
Strategic Opposition is the discipline of making those assumptions visible — on purpose, before they surface as crises. Not consultant. Not coach in the conventional sense. Structured intellectual opposition with a mandate to find what is wrong.
Three pillars.
One goal: the real problem.
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Structured Intellectual Opposition
Your team naturally gravitates toward agreement. I introduce systematic methods for challenging your organisation's fundamental assumptions before external pressure forces recognition. You gain access to perspectives that internal consensus structurally excludes.
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Uncomfortable Truths, Delivered Precisely
Most advisors tell you what maintains organisational harmony. I identify the beliefs that feel essential but create strategic vulnerability. You get clarity about blind spots that internal voices are structurally unable to surface.
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Self-Sustaining Critical Capacity
I transfer methodology, not dependency. Your people learn reproducible techniques for exposing their own cognitive constraints. When the engagement ends, your organisation retains systematic ability to question its most cherished operational assumptions.
André at a whiteboard or table, mid-session. Candid, editorial — NOT posed. 1160×506px, 16:7 ratio.
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Discovery Call
I expose which assumptions are killing your competitive edge. Thirty minutes of systematic questioning reveals the blind spots your team has never examined — and surfaces the real problem underneath the one you came with.
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Custom Opposition Design
I build adversarial methodology for your specific situation — structured resistance to the thinking patterns that trap your organisation. Not a generic framework. A targeted intervention for the exact constraints you're operating inside.
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Direct Capability Transfer
Your people learn to attack their own assumptions while I guide the process. No observation. No delegation. You participate in dismantling what does not work — so the capacity stays when I leave.
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On-Demand Reality Checks
Periodic access prevents consensus from rebuilding. Your team gets systematic opposition whenever comfortable thinking starts calcifying into strategic weakness — before it becomes a crisis.
The methodology
Old tactics can't fix what they helped to create.
Every breakthrough begins with someone willing to abandon what everyone else accepts as wisdom. Your competitors optimise existing approaches while you build systematic opposition to the thinking that created current limitations.
The methodology is not new — Red Team thinking has protected military operations for decades. What is new is applying intellectual warfare to civilian strategic problems before crisis forces recognition.
Organisations that institutionalise structured dissent make significantly better strategic decisions — not because they argue more, but because they test assumptions before committing to them.
Red Team Thinking — Applied
The most dangerous belief any leadership team holds is the one they have stopped noticing. Strategic Opposition is the discipline of making invisible assumptions visible — on purpose, before they surface as crises.
Iconoclast Insights — Podcast
If you've been avoiding
a question, that's the one we start with.
A discovery call is where we find out which assumptions are running unchallenged in your strategy right now — and what it would cost to keep ignoring them.